Vision and business concept
For professionals – and others – in need of professional quality.
Vision 
Swedol's vision is to be the market-leading retail chain of an extended hardware range for corporate customers and professional users in the Nordic countries.
Business concept
Swedol should be a complete supplier for corporate customers as well as private customers that demand professional quality. Swedol should sell a wide range of hardware consumable goods and equipment at competitive prices and with a high level of service in the stores. The products should be sold through a multi-channel concept that includes its own stores, retailers, mail order services, an Internet shop and on-the-ground representatives.
